Have you ever clicked onto a website and determined within seconds that you aren't interested and hit the back button right away? Well, you're not the only one.
Website First Impressions Are Everything
It's been proven time and again that a website visitor takes only 50 milliseconds to form an impression about your website. That isn't even enough time to read a headline. While the content on your site is important for other reasons discussed later on, a first impression will be determined just by your website's design. The design alone can make or break your business based on that first impression.
Negative impressions and website exits aren't good for business. 75% of consumers admit that they judge a business’ credibility based on the website design. If you're able to generate positive first impressions for your site visitors, then they'll naturally dig a little deeper into the content. If a visitor can't tell what your company does and what they'll get out of it in just 10 seconds, you've lost them. The average attention span has decreased from 12 seconds in 2000 to 8 seconds today.
Put Thought Behind Website Content Format
Users prefer lists, bulleted content, and images. They find long paragraphs of text to be overwhelming and will admittedly just skip over it rather than take the time to read it. Visitors to your site will quickly scan headlines to selectively find and read the answers they're looking for when visiting your website. This could be anything from what services you provide to your experience or work samples. Choose larger fonts for headlines that help direct your website visitors to the information they want.
Choose Images That Showcase Your Brand
As for images, professionally shot images of your business in action are best. Gone are the days of simply using cheesy stock photos. Take advantage of every opportunity on your website to provide insight into why your business is awesome.
In today's world, transparency is not only appreciated, it is expected. The story behind the brand is impactful. Use real photos, tell your own story, and create easy-to-digest content to make your company resonate with your visitors. This not only helps with a great first impression, it is necessary for driving sales.